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Tuesday, July 6, 2010
Media Contact:  Kym Gerlock
615-324-6556 Office
615-604-2827 Mobile

NASHVILLE - Tennessee Lottery players will welcome the opportunity to “Come On Down” for a chance to win up to $100,000 instantly with today’s launch of “The Price is Right ®” instant ticket game. In addition to instant cash prizes, players can enter non-winning tickets at for a chance to win one of five Price is Right ® Game Experience packages.

Packages include an all-expense paid trip for the winner and one guest to Las Vegas and the opportunity to play The Price is Right ® Live Stage Show for a chance to win up to $1 million.

“We are anticipating that this game will be a hit with our players, many of whom have told us they are fans of The Price is Right,” said Rebecca Hargrove, President and CEO. “With a chance to win a trip to Las Vegas or cash prizes, this new game is sure to add valuable proceeds to the education programs Lottery dollars fund.”

“The Price is Right ®“ is just one of four new instant ticket games on sale this week. The others include “Cash Crop,” “Crazy 7’s” and “Molten Money.” To learn more about all of the Lottery’s games, visit The Tennessee Lottery obtained the licensing rights for PIR from MDI Entertainment, LLC.

About the Tennessee Education Lottery
The Tennessee Education Lottery operates entirely from the revenue it generates through the sale of its products. Net proceeds from sales of Lottery tickets, currently averaging over $5 million per week, fund specific education programs, including college scholarships, pre-kindergarten and after-school programs. Since the Tennessee Lottery began selling tickets on Jan. 20, 2004, it has raised more than $1.7 billion for these programs, and returned to Tennessee communities more than $3.7 billion in prizes and more than $412 million in retailer commissions. For more information, please visit For information about Lottery-funded scholarships, visit


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