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First Lottery Ads to Hit Monday
Friday, January 9, 2004
Media Contact:  Kym Gerlock
(615) 253-1124 Office
(615) 604-2827 Mobile

NASHVILLE - Enthusiastic lottery players across the Volunteer State will see and hear the Tennessee Lottery’s first broadcast ads on Monday, eight days before the first games go on sale January 20.

The initial ad campaign, produced by Nashville agency Gish Sherwood & Friends, includes two TV commercials and one radio ad, all of which will begin airing statewide on the same day. The consistent message in each ad is clear: Get ready for fun and excitement on January 20.

“These early ads are all about building awareness that the Lottery will begin raising money for education on January 20,” said Rebecca Paul, president and CEO of the Tennessee Lottery. “The more Tennesseans who know about our games, the more dollars we’ll raise for Tennessee students.”

The first commercials include:

“Ticket to Fun” - Ten-second TV “teaser” mimics an instant ticket being scratched to reveal the Lottery’s bright yellow, purple and green logo, and a message about the imminent launch: “Tennessee Lottery. Coming January 20.”

“Mark Your Calendar” - Thirty-second TV commercial features an office scene in which a rumbling phenomenon affects desktop and hanging calendars and a personal digital assistant (PDA). The PDA signals an urgent alert and the calendars automatically flip to the Lottery’s January 20 launch date.

“Exciting Forecast” - Sixty-second radio spot features a fictional weatherman predicting a “blizzard of excitement” and forecasting a “massive fun front” rolling in ahead of the Tennessee Lottery’s launch date January 20.

In addition to TV and radio ads, the Lottery is planning a color newspaper insert that will be placed in publications across the state before the launch. The insert will provide players with written instructions on how to play the games as well as information on how Tennessee students can apply for Lottery-funded scholarships.

All Tennessee Lottery profits go to education. Most immediately, the Lottery is charged with raising at least $88 million by July 1 in order to fund scholarships for an estimated 65,000 students expected to attend Tennessee colleges and universities next fall.

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