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Lottery Instant Tickets Soar in 1st Week of March
Tuesday, March 11, 2014
Media Contact:  Kym Gerlock
615-324-6556 Office
 

Riding the success of its newest games, the Tennessee Education Lottery today announced that the first week of March produced the highest sales of instant-ticket games since the Lottery’s launch week in January 2004.

Instant ticket sales for the week ending March 8 hit $31,123,289, the highest in over 10 years. The record for sales of instant tickets is $34,614,300, set after the Lottery’s first week of inception. When combined with sales of all games, this past week came in as the fifth highest grossing week since inception.

The Tennessee Lottery launched four new instant games on March 4, including Mega Millionaire Jumbo Bucks, which offers the chance to win up to $2 million; Platinum Doubler, with top prizes of $100,000; I Heart Cash, a fun visually innovative game with the chance to win up to $20,000; and Double 8s, a $1 game offering the chance to win up to $1,000.

“Throughout the year we work hard to develop an array of entertaining instant games,” said Rebecca Hargrove, President and CEO of the Tennessee Education Lottery Corporation. “Last week we expanded the popular Jumbo Bucks franchise and added innovative graphics and prize structures to other games, all of which were clearly a great hit with our players. In the end, of course, such results mean more proceeds to fund the education programs supported by the Lottery.”

The Lottery recently celebrated its 10th anniversary of operations, marking the milestone with the announcement of a record-setting second quarter, bringing the total raised for education programs to more than $2.91 billion. These funds have been used to award more than 800,000 scholarships and grants to Tennessee students, to whom the Lottery paid tribute with a recent series of TV spots featuring HOPE Scholars.

About the Tennessee Education Lottery
The Tennessee Education Lottery Corporation operates entirely from the revenue it generates through the sale of its products. Net proceeds from sales of Lottery tickets, currently averaging over $6.3 million per week, fund specific education programs, including college scholarships and after-school programs.
Since the Lottery began selling tickets on Jan. 20, 2004, it has raised more than $2.91 billion for these programs. In addition to the educational beneficiaries, players have won over $6.8 billion in prizes and Lottery retailer partners have earned over $733 million in retailer commissions.

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