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Wednesday, February 11, 2004
Media Contact:  Kym Gerlock
(615) 253-1124 Office
(615) 604-2827 Mobile

NASHVILLE - The Tennessee Lottery today selected Nashville’s WKRN-TV News 2 as its partner that will produce and air drawing game shows connected with the launch of online lottery games.

“We’re delighted with the enthusiasm that WKRN has extended to us in its proposal,” said Rebecca Paul, CEO and president of the Tennessee Lottery. “The professionalism, creativity and thoroughness of the package of services offered by WKRN will translate into an entertaining and informative drawing show that Lottery players are sure to enjoy.”

WKRN was selected over four other Nashville stations who submitted proposals in a competitive process to air the live drawings. The drawings will begin in early March with the launch of Cash 3, the Lottery’s first online game in which players pick numbers to match numbers chosen during the daily show. The station will also air a Lotto style multi-state game by early June, in which players will participate in drawings for prizes, including a grand prize, to be held on a regular basis.

The Lottery has also posted a RFP (request for proposals) on its website for stations outside of WKRN’s coverage area to televise the drawings in order to create a statewide network that any Tennessee viewer may enjoy. These proposals are due Feb. 16.

“There is great anticipation about the launch of online games,” said Paul. “Now that our broadcast partner has been selected, we’re that much closer to launch.”

In addition to producing and airing the daily drawing shows, WKRN will also assist with promoting the Lottery through a variety of formats, including print and radio ads, community service programs, a public service campaign, in-depth focus coverage of scholarship winners and other activities. The entire proposal is worth $2,089,294 annually.

All Tennessee Lottery profits will go to education programs. Most immediately, the Lottery is charged with raising at least $88 million by July 1 in order to fund scholarships for an estimated 65,000 students expected to attend Tennessee colleges and universities next fall.

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